Opportunity Knocks – Customer Snapshot

by Jim Schimpf on January 18, 2012

 
We are almost half way through January and many of us are looking for new ways to increase sales and better ways to target current and potential customers. With all the different options it’s tough to decide which ones work the best. We have all asked ourselves, “should I try something new this year?”

Maybe your planning to have your website reengineered, or you are possibly looking to increase your social media exposure. Perhaps you want to be able to email your current
customers with discounts or promotions on a weekly bases. Regardless what marketing channels you plan to implement for 2012, when it comes to your current and prospective customers, the easiest way to ensure their business is to understand as much as possible about them.

You may be wondering at this point, how exactly can I get to know my customers better when I barely have time to talk to them now?

Well, your in luck….

We recently developed a brand new platform that allows you to fully understand and better target your past, current, and future customers with ease.

Your Best Customer

ok mycustomers Opportunity Knocks   Customer Snapshot

Our system will allow you to understand exactly who your best customers are, where they live, how many they live with, if they own their home, how long they live there, and much more. In addition, you can choose from all types of demographic options that will give you even more insight.

Below is an example of some of the information you will be able to gather about your customers.

• Region
• SCF (3 Digit Zip Code)
• AccuScore Zip4 Model
• Adults in Household
• Age
• Child Ages
• Credit Card
• Direct Mail Responder
• Dwelling Type
• Ethnic Code
• Gender
• Mail Responsive Buyer
• Home Equity Available
• Mail Responsive Donor
• Home Ownership
• Marital Status
• Home Sale Price - Range
• Median Home Value
• Home Square Footage Range Net Worth
• Household Income
• Number of Children Present
• Household Occupation Code • Equifax SuperNiche Group
• Household Type
• Interests
• IPA Cluster Code
• Prizm NE HH
• Length of Residence

The OppKnocks Customer Snap Shot, turns specific demographics and other detailed customer information into graphs, percentages, and charts that our easy to read and understand. This will help you get the insight you need to understand you current customers and increase the response rates of new one.

Finally, you can determine exactly who your best customers are, as well as what type of people you should target and why! Our unique platform will easily increase your response rates and allow you to capture a more targeted audience in 2012.

oksample Opportunity Knocks   Customer Snapshot

Now, because this is a newer system, we are looking to receive comments, feedback, and/or questions related to the Customer Snap Shot platform.

The person or company who comments on our blog and/or social media sites in the most insightful and engaging manner will get a chance to try our new platform for FREE! We want to ensure you fully understand the power of this platform and how it can make your business better.

Visit one or all of the below sites and start making comments today! The winner will be picked January 31st!!! Good Luck…

Postcard Marketing Blog
Facebook
Twitter

Joey January 23, 2012 at 1:15 pm

Looks like a great new program for anyone who wants to know more about their customers! By taking out the guesswork for who to prospect and target, this program seems to really cut down on unnecessary marketing costs. I am looking forward to finding out exactly who my best customer is!

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